In a movie theater in New Jersey in 1957, psychologist James Vicary projected images on the screen at 1/3,000th of a second urging viewers to "eat popcorn" and "drink Coca-Cola." He found that popcorn sales increased by 50% and coke by 18% compared to the previous period. Were rock bands like The Beatles and Led Zeppelin experimenting with backwards lyrics? Subliminals make people anxious. Mass media producers systematically desensitize people, lowering their threshold of arousal by increasing the amount of violent and sexual stimuli, thus inducing people to crave more stimulation.

99-min. DVD